DELTAGEN FOR product marketers
Accelerate product adoption & revenue growth
Win-Loss analysis with DeltaGen provides detailed and unbiased feedback directly from your buyers—so you have the data you need to influence your product roadmap and help your sales team close more deals.
Champion your Product
How DeltaGen helps product marketers drive strategy and revenue
Effective product marketers use win-loss data and insights to optimize their go-to-market strategy, refine messaging, and credibly influence other departments to make critical changes that will improve future sales outcomes.
Gain cross-functional support for the changes you make
With DeltaGen, your input and requests will be significantly more credible—and the departments you’re trying to influence will finally listen—because you’ll have buyer-centric win-loss data to support your point of view.
Improve product positioning and messaging
Win-loss insights provide a deeper understanding of how your buyers perceive your product and exactly why they can (or can’t) justify purchasing it. This empathy helps you refine your messaging so it resonates deeply with future prospects.
Tie your team’s efforts to revenue outcomes
With DeltaGen, you’ll know where to focus your efforts so you can increase your company’s win rate. Additionally, you can measure win-rate improvements over time to demonstrate ROI and show that your efforts are directly tied to revenue.
Influence product strategy and roadmap
Direct buyer feedback is the ultimate source of truth for any organization. When you own this data, you’re empowered to effectively drive initiatives, gain support for your strategies, and contribute to the overall success of the company.
