AI-Enhanced Win-Loss Analysis by DeltaGen
Pinpoint Exactly Why You Win — and Why You Lose
Get a clear understanding of the forces behind every closed deal.
DeltaGen merges cutting-edge AI with proven expertise to deliver unbiased feedback straight from your buyers. Through real-time analysis and seamless CRM connectivity, you’ll gain precise, actionable insights to adapt strategies swiftly, increase win rates, and continually power business growth.



Why choose DeltaGen
Buyer-driven feedback shapes our entire approach at DeltaGen. Our automated win-loss analysis continuously gathers direct insights from customers, funnels them into your CRM, and translates them into actionable tactics. By harnessing this real-time intelligence, you’ll refine sales strategies, strengthen performance, and scale growth with true confidence.
Buyer-driven feedback shapes our entire approach at DeltaGen. Our automated win-loss analysis continuously gathers direct insights from customers, funnels them into your CRM, and translates them into actionable tactics. By harnessing this real-time intelligence, you’ll refine sales strategies, strengthen performance, and scale growth with true confidence.


Increase Your Win Rate and Drive Lasting Revenue
Know Where You Excel—and Where You Fall Short
Stay Connected to Your Customers’ Evolving Wants
Companies thrive on timely, precise intelligence. With DeltaGen, leadership gains on-demand, CRM-ready win-loss data that fuels faster, more confident decisions—helping them stay steps ahead in a rapidly evolving market.

Increase Your Win Rate and Drive Lasting Revenue
Know Where You Excel—and Where You Fall Short
Stay Connected to Your Customers’ Evolving Wants
Companies thrive on timely, precise intelligence. With DeltaGen, leadership gains on-demand, CRM-ready win-loss data that fuels faster, more confident decisions—helping them stay steps ahead in a rapidly evolving market.

Increase Your Win Rate and Drive Lasting Revenue
Know Where You Excel—and Where You Fall Short
Stay Connected to Your Customers’ Evolving Wants
Companies thrive on timely, precise intelligence. With DeltaGen, leadership gains on-demand, CRM-ready win-loss data that fuels faster, more confident decisions—helping them stay steps ahead in a rapidly evolving market.

Increase Your Win Rate and Drive Lasting Revenue
Know Where You Excel—and Where You Fall Short
Stay Connected to Your Customers’ Evolving Wants
Companies thrive on timely, precise intelligence. With DeltaGen, leadership gains on-demand, CRM-ready win-loss data that fuels faster, more confident decisions—helping them stay steps ahead in a rapidly evolving market.

key benefits of DeltaGen
How DeltaGen’s Win-Loss Insights Elevate Your Teams
DeltaGen fuels every revenue-driving function with cutting-edge buyer insights. Our AI-powered platform offers continuous analytics and streamlined CRM alignment, empowering cross-functional collaboration. From product marketing to sales operations, every team benefits—enabling a potential 50% boost in win rates.
Sales
Give your salesforce a crystal-clear view of every win and loss. DeltaGen’s AI-enabled analyses dive deep into buyer feedback, seamlessly integrating those insights into your CRM so reps can fine-tune their tactics, close more deals, and consistently meet (or exceed) their quotas.
Product Marketing
Executives
Marketing Leaders
Sales Ops
“High-performing organizations rely on direct, continuous feedback to stay ahead. DeltaGen’s buyer-focused intelligence shows us exactly why deals are won or lost, guiding us to adjust quickly. Leveraging these real-time insights is critical for keeping our competitive edge and ensuring we consistently meet our customers’ true needs.”

VP of Revenue Operations
B2B SaaS Firm
Sales
Give your salesforce a crystal-clear view of every win and loss. DeltaGen’s AI-enabled analyses dive deep into buyer feedback, seamlessly integrating those insights into your CRM so reps can fine-tune their tactics, close more deals, and consistently meet (or exceed) their quotas.
Product Marketing
Executives
Marketing Leaders
Sales Ops
“High-performing organizations rely on direct, continuous feedback to stay ahead. DeltaGen’s buyer-focused intelligence shows us exactly why deals are won or lost, guiding us to adjust quickly. Leveraging these real-time insights is critical for keeping our competitive edge and ensuring we consistently meet our customers’ true needs.”

VP of Revenue Operations
B2B SaaS Firm
Sales
Give your salesforce a crystal-clear view of every win and loss. DeltaGen’s AI-enabled analyses dive deep into buyer feedback, seamlessly integrating those insights into your CRM so reps can fine-tune their tactics, close more deals, and consistently meet (or exceed) their quotas.
Product Marketing
Executives
Marketing Leaders
Sales Ops
“High-performing organizations rely on direct, continuous feedback to stay ahead. DeltaGen’s buyer-focused intelligence shows us exactly why deals are won or lost, guiding us to adjust quickly. Leveraging these real-time insights is critical for keeping our competitive edge and ensuring we consistently meet our customers’ true needs.”

VP of Revenue Operations
B2B SaaS Firm
Sales
Give your salesforce a crystal-clear view of every win and loss. DeltaGen’s AI-enabled analyses dive deep into buyer feedback, seamlessly integrating those insights into your CRM so reps can fine-tune their tactics, close more deals, and consistently meet (or exceed) their quotas.
Product Marketing
Executives
Marketing Leaders
Sales Ops
“High-performing organizations rely on direct, continuous feedback to stay ahead. DeltaGen’s buyer-focused intelligence shows us exactly why deals are won or lost, guiding us to adjust quickly. Leveraging these real-time insights is critical for keeping our competitive edge and ensuring we consistently meet our customers’ true needs.”

VP of Revenue Operations
B2B SaaS Firm



PROVEN EXPERTISE
Dedicated Specialists and Insights You Can Rely On
DeltaGen pairs you with a dedicated specialist to plan, deploy, and enhance your win-loss initiative. Drawing from a proven methodology and real-time analytics, we provide trustworthy insights—along with the expert support you need to turn data into tangible, sustainable wins.
DeltaGen pairs you with a dedicated specialist to plan, deploy, and enhance your win-loss initiative. Drawing from a proven methodology and real-time analytics, we provide trustworthy insights—along with the expert support you need to turn data into tangible, sustainable wins.
Purpose-built software
Instant Win-Loss Insights at Scale
Scaling win-loss analysis enterprise-wide demands robust AI-driven capabilities. DeltaGen’s platform syncs effortlessly with your CRM, automates buyer outreach, curates key insights, and aligns your stakeholders in real time.
It stands alone as the comprehensive, always-active solution for global enterprises seeking to sharpen sales performance and outpace the market.




success stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaSsuccess stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaSsuccess stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaSsuccess stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaS
success stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaSsuccess stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaSsuccess stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaSsuccess stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaS
success stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaSsuccess stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaSsuccess stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaSsuccess stories
Case 1
One cloud security SaaS firm wanted to uncover hidden drivers behind user dissatisfaction. With DeltaGen’s AI-powered approach, real-time analytics, and seamless CRM workflow, they identified misconceptions around core compliance features and user education paths.
They used DeltaGen’s buyer-centric insights to refine product messaging, strengthen training, and upgrade customer success plans. In six months, churn dropped by 12%—a direct result of prioritizing the areas customers valued most.Before DeltaGen, we had only partial visibility into where our product was falling short. Their platform revealed exactly which challenges resonated most with our buyers. Tackling those issues boosted our retention rate by more than 10%—an undeniable win for our bottom line.
VP of Customer Success
Security-Focused SaaS Providersuccess stories
Case 2
Following a merger with a health analytics firm, a telehealth SaaS organization sought to validate its new market position. Using DeltaGen’s AI-fueled win-loss platform and real-time CRM integration, they discovered confusion regarding data security and virtual care offerings. By rapidly adjusting their marketing approach, they restored brand clarity, boosted enterprise leads, and showcased how DeltaGen’s agile insights drive meaningful change in post-merger environments.
DeltaGen arms us with transparent, data-backed buyer perspectives that unify our cross-departmental strategies. We’ve never had insights this sharp, and it’s elevated both our internal credibility and our long-term planning.
Director of Strategy & Insights
Health & Wellness SaaSsuccess stories
Case 3
A supply chain analytics SaaS struggled to demonstrate its value to enterprise logistics divisions. With DeltaGen’s advanced win-loss solution, they uncovered misunderstandings about integration difficulty and ROI schedules. Addressing those buyer concerns helped them refine messaging, update product features, and ultimately achieve a 15% uplift in new contract signings—crediting DeltaGen’s actionable insights for fueling this dramatic progress.
Having direct, data-backed buyer perspectives has validated our recommendations and streamlined how we collaborate across teams. With DeltaGen’s detailed feedback, we resolved integration and ROI doubts, driving a notable increase in our contract signings.
Head of Product Strategy
Supply Chain SaaS
Helpful resources
Need proven tactics, compelling data, or guidance on pitching win-loss analysis internally? You’re in the right place.
Check out the latest insights in our 2024 State of Win-Loss Analysis Report or walk through our Definitive Guide to Win-Loss Analysis. You’ll uncover how DeltaGen’s real-time analytics and CRM-ready approach deliver measurable gains and fuel lasting growth.
Resource library
Get answers to all your questions about win-loss analysis.




Ready to get started?
Test DeltaGen on one of your recent deals—win or lose—and uncover the genuine factors influencing the outcome. Our free trial offers a swift, data-rich look at what’s driving your sales results, helping you optimize strategies from day one.
Win-Loss Analysis
DeltaGen combines AI-powered interviews, real-time analytics, and seamless
CRM integration to reveal exactly why deals are won or lost—delivering the actionable insights your
team needs to refine strategy and improve close rates.
Churn Analysis
Reduce customer attrition by leveraging DeltaGen’s AI-enabled insights. Find out exactly why clients part ways and take swift, targeted action to keep them engaged.

Ready to get started?
Test DeltaGen on one of your recent deals—win or lose—and uncover the genuine factors influencing the outcome. Our free trial offers a swift, data-rich look at what’s driving your sales results, helping you optimize strategies from day one.
Win-Loss Analysis
DeltaGen combines AI-powered interviews, real-time analytics, and seamless
CRM integration to reveal exactly why deals are won or lost—delivering the actionable insights your
team needs to refine strategy and improve close rates.
Churn Analysis
Reduce customer attrition by leveraging DeltaGen’s AI-enabled insights. Find out exactly why clients part ways and take swift, targeted action to keep them engaged.

Ready to get started?
Test DeltaGen on one of your recent deals—win or lose—and uncover the genuine factors influencing the outcome. Our free trial offers a swift, data-rich look at what’s driving your sales results, helping you optimize strategies from day one.
Win-Loss Analysis
DeltaGen combines AI-powered interviews, real-time analytics, and seamless
CRM integration to reveal exactly why deals are won or lost—delivering the actionable insights your
team needs to refine strategy and improve close rates.
Churn Analysis
Reduce customer attrition by leveraging DeltaGen’s AI-enabled insights. Find out exactly why clients part ways and take swift, targeted action to keep them engaged.

Ready to get started?
Test DeltaGen on one of your recent deals—win or lose—and uncover the genuine factors influencing the outcome. Our free trial offers a swift, data-rich look at what’s driving your sales results, helping you optimize strategies from day one.
Win-Loss Analysis
DeltaGen combines AI-powered interviews, real-time analytics, and seamless
CRM integration to reveal exactly why deals are won or lost—delivering the actionable insights your
team needs to refine strategy and improve close rates.
Churn Analysis
Reduce customer attrition by leveraging DeltaGen’s AI-enabled insights. Find out exactly why clients part ways and take swift, targeted action to keep them engaged.

DeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise Tech
DeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise Tech
DeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise Tech
DeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise TechDeltaGen delivers unfiltered clarity on what’s driving each deal—win or lose. Armed with these insights, we can adjust our sales playbook in real-time and gain reliable improvements in our performance.
VP of Marketing
B2B SaaS CompanyDeltaGen’s depth of intelligence goes beyond anything we could generate in-house. With real-time data and seamless CRM integration, it reveals crucial buyer patterns we’d never catch otherwise.
Sales Intelligence & Strategy Manager
Each DeltaGen review offers tangible recommendations that supercharge our sales strategy. From AI-driven analysis to instant CRM updates, we consistently sharpen our team’s approach and stay ahead of the curve.
Market Intelligence & Sales Enablement Manager
Enterprise Tech
Ready to start?
Ready to start?
Put DeltaGen to the test — analyze a recently closed opportunity and see firsthand how our AI-driven insights reveal the genuine factors behind every win or loss.
Put DeltaGen to the test — analyze a recently closed opportunity and see firsthand how our AI-driven insights reveal the genuine factors behind every win or loss.


